Farmer Bailey and 60 cut flower growers visit Evanthia
Last Friday, we had the pleasure of welcoming Farmer Bailey and a group of no fewer than 60 cut flower growers from the United States to Evanthia. It was a day filled with flowers, inspiration, and, above all, great conversations about crops. From a look behind the scenes to viewing Celosia in bloom and discovering new varieties.
A look behind the scenes
Of course, we couldn't let the group go home without giving them a look behind the scenes. Among other things, we visited a Celosia grower, where they saw the Celosia in full production. From cultivation and assortment to new varieties: there was plenty to see, discuss, and discover.
But that wasn't all. During the tour, the group was introduced to various seed cleaning techniques, which sparked plenty of conversation and new ideas.
We find this exchange particularly valuable. By sharing thoughts with growers about their experiences, challenges, and interests, we stay close to what is happening in the market. Conversely, we hope to provide our visitors with fresh inspiration for their own cultivation.
Inspiration grows when you share it
Because as much as we enjoy showing what we do at Evanthia, for us, a visit like this is about much more than just a tour. It is the conversations along the way that make a day like this special.
What are growers seeing in other parts of the world? Which varieties are appealing? And where do new opportunities lie? By sharing ideas and experiences, we continue to inspire one another and discover what is possible together.
Farmer Bailey and growers: thank you for your visit!
We loved sharing our passion for flowers with you and hope you returned home with plenty of new ideas and inspiration.
TFA 2026. It's a wrap!
Stop, look, and catch up
For us, a trade fair is much more than just setting up a beautiful stand. It is the moment when everything comes together. Products that you normally only see on a screen or in a catalog are suddenly right in front of you. That is why we brought a healthy dose of Evanthia to Aalsmeer. For three days, our assortment served as the starting point for new ideas, questions, and conversations.
We spoke with growers, customers, trading partners, and other familiar faces in the industry. We discussed new ideas, current market trends, and where the opportunities lie. Sometimes at length, sometimes in between appointments. But always valuable. We listened, shared our ideas, and went home with at least as much inspiration as we arrived with.
Save the date!
For years, the Trade Fair Aalsmeer has been considered the must-attend networking and inspiration event for the floriculture industry.
This year, the fair will take place from November the 3rd till November the 5th, 2026.
Who is the Trade Fair Aalsmeer for?
Professionals from home and abroad who visit the fair for inspiration, collaboration and market intelligence:
- Professional buyers of flowers and plants: such as exporters,
wholesale, retailers, garden centers, florists, and designers - Growers
- Suppliers and service providers within the floriculture supply chain
- Press and media
- Networkers and innovators: anyone looking to be inspired and connected by the floriculture sector
Drought-tolerant plants are becoming increasingly important for growers
Less water, same quality
In various production regions, pressure on available water resources is increasing. As a result, growers are actively seeking crops that use water more efficiently without compromising on quality, uniformity, and ornamental value.
"We observe that growers are increasingly requesting varieties that maintain stable performance under challenging conditions. This is not only due to regulations but also because their customers are more explicitly demanding it."