Blushing Brassicas
We can't get enough of it: all those beautiful autumn colors in nature! And at this time of year, of course, also the discolouration in the dewy, misty Brassica fields at our growers.
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The discolourations are caused by pigments that are present in the plants and show changes under specific circumstances. In the case of Brassica, it is mainly anthocyanin that provides the familiar intense red and purple tones at low temperatures. Fantastic colors that can be combined so beautifully in festive arrangements or cool bouquets in autumn and winter.
With the Brassica Empire series and the various specialties that are exclusively available through Evanthia, you can create a colorful range with a great appearance, Brassicas with long, sturdy stems and a harder leaf structure. In addition, Empire has better disease resistance and a strong reduction in the typical Brassica scent.
Discoloration rate
These color changes are beautiful and offer the chance to surprise your customer again and again, but they are something to take into account in your range selection. Not all varieties respond with the same intensity or speed. To give you a little more insight into this, we have divided our product range into discoloration rates: Early — Medium — Late.
For example, Brassica Empire Akilina is one of the varieties that will be the first to blush and Empire Ksenia will become discolored last. Dive into our range and discover all the different shapes (round, feathery or jagged leaves) and colors.
Farmer Bailey and 60 cut flower growers visit Evanthia
A look behind the scenes
Of course, we couldn't let the group go home without giving them a look behind the scenes. Among other things, we visited a Celosia grower, where they saw the Celosia in full production. From cultivation and assortment to new varieties: there was plenty to see, discuss, and discover.
But that wasn't all. During the tour, the group was introduced to various seed cleaning techniques, which sparked plenty of conversation and new ideas.
We find this exchange particularly valuable. By sharing thoughts with growers about their experiences, challenges, and interests, we stay close to what is happening in the market. Conversely, we hope to provide our visitors with fresh inspiration for their own cultivation.
TFA 2026. It's a wrap!
Stop, look, and catch up
For us, a trade fair is much more than just setting up a beautiful stand. It is the moment when everything comes together. Products that you normally only see on a screen or in a catalog are suddenly right in front of you. That is why we brought a healthy dose of Evanthia to Aalsmeer. For three days, our assortment served as the starting point for new ideas, questions, and conversations.
We spoke with growers, customers, trading partners, and other familiar faces in the industry. We discussed new ideas, current market trends, and where the opportunities lie. Sometimes at length, sometimes in between appointments. But always valuable. We listened, shared our ideas, and went home with at least as much inspiration as we arrived with.
Save the date!
For years, the Trade Fair Aalsmeer has been considered the must-attend networking and inspiration event for the floriculture industry.
This year, the fair will take place from November the 3rd till November the 5th, 2026.
Who is the Trade Fair Aalsmeer for?
Professionals from home and abroad who visit the fair for inspiration, collaboration and market intelligence:
- Professional buyers of flowers and plants: such as exporters,
wholesale, retailers, garden centers, florists, and designers - Growers
- Suppliers and service providers within the floriculture supply chain
- Press and media
- Networkers and innovators: anyone looking to be inspired and connected by the floriculture sector