Impact tests: sharing knowledge, seeing differences, thinking ahead
Evanthia shows strong selections in Matthiola and Antirrhinum and connects peers around innovation and market potential
The crops were located at the G. van den Beukel nursery in Monster Antirrhinum and Matthiola in June, back in the spotlight at Evanthia's annual flowering trials. The setup attracted visitors from home and abroad and provided plenty of space for professional discussions, practical insights and exploring new market opportunities.
Unique view of the complete range of snapdragons
What makes these flowering trials extra special is the design of the Antirrhinum trial. Thanks to a sophisticated seeding and cultivation strategy, all group divisions — from group I to group V — flourish just about simultaneously. This provides a unique comprehensive overview of the entire range, including the robust Toulon IV-V series. This series, specially developed for growing in warm conditions, will be expanded with five new, intense colors in January 2026 — including the elegant (currently Exp.) Toulon Apricot and the intensely coloured Toulon Deep Red, Deep Rose and Deep Purple — which impress with quality and length even under high temperatures and light intensity.
Matthiola: StoX® and Milla as eye-catchers
Within the Matthiola segment, Evanthia presented the entire color palette in 5 series, including the innovative StoX® series and the versatile Milla line. Visitors also got a preview of four new colors — three within StoX®, one within Milla — which will be available for trial purposes on a limited basis from January 2026. The commercial launch is expected in 2027.
Save the date!
For years, the Trade Fair Aalsmeer has been considered the must-attend networking and inspiration event for the floriculture industry.
This year, the fair will take place from November the 3rd till November the 5th, 2026.
Who is the Trade Fair Aalsmeer for?
Professionals from home and abroad who visit the fair for inspiration, collaboration and market intelligence:
- Professional buyers of flowers and plants: such as exporters,
wholesale, retailers, garden centers, florists, and designers - Growers
- Suppliers and service providers within the floriculture supply chain
- Press and media
- Networkers and innovators: anyone looking to be inspired and connected by the floriculture sector
Drought-tolerant plants are becoming increasingly important for growers
Less water, same quality
In various production regions, pressure on available water resources is increasing. As a result, growers are actively seeking crops that use water more efficiently without compromising on quality, uniformity, and ornamental value.
"We observe that growers are increasingly requesting varieties that maintain stable performance under challenging conditions. This is not only due to regulations but also because their customers are more explicitly demanding it."
