Impact tests: sharing knowledge, seeing differences, thinking ahead
Evanthia shows strong selections in Matthiola and Antirrhinum and connects peers around innovation and market potential
The crops were located at the G. van den Beukel nursery in Monster Antirrhinum and Matthiola in June, back in the spotlight at Evanthia's annual flowering trials. The setup attracted visitors from home and abroad and provided plenty of space for professional discussions, practical insights and exploring new market opportunities.
Unique view of the complete range of snapdragons
What makes these flowering trials extra special is the design of the Antirrhinum trial. Thanks to a sophisticated seeding and cultivation strategy, all group divisions — from group I to group V — flourish just about simultaneously. This provides a unique comprehensive overview of the entire range, including the robust Toulon IV-V series. This series, specially developed for growing in warm conditions, will be expanded with five new, intense colors in January 2026 — including the elegant (currently Exp.) Toulon Apricot and the intensely coloured Toulon Deep Red, Deep Rose and Deep Purple — which impress with quality and length even under high temperatures and light intensity.
Matthiola: StoX® and Milla as eye-catchers
Within the Matthiola segment, Evanthia presented the entire color palette in 5 series, including the innovative StoX® series and the versatile Milla line. Visitors also got a preview of four new colors — three within StoX®, one within Milla — which will be available for trial purposes on a limited basis from January 2026. The commercial launch is expected in 2027.
Farmer Bailey and 60 cut flower growers visit Evanthia
A look behind the scenes
Of course, we couldn't let the group go home without giving them a look behind the scenes. Among other things, we visited a Celosia grower, where they saw the Celosia in full production. From cultivation and assortment to new varieties: there was plenty to see, discuss, and discover.
But that wasn't all. During the tour, the group was introduced to various seed cleaning techniques, which sparked plenty of conversation and new ideas.
We find this exchange particularly valuable. By sharing thoughts with growers about their experiences, challenges, and interests, we stay close to what is happening in the market. Conversely, we hope to provide our visitors with fresh inspiration for their own cultivation.
TFA 2026. It's a wrap!
Stop, look, and catch up
For us, a trade fair is much more than just setting up a beautiful stand. It is the moment when everything comes together. Products that you normally only see on a screen or in a catalog are suddenly right in front of you. That is why we brought a healthy dose of Evanthia to Aalsmeer. For three days, our assortment served as the starting point for new ideas, questions, and conversations.
We spoke with growers, customers, trading partners, and other familiar faces in the industry. We discussed new ideas, current market trends, and where the opportunities lie. Sometimes at length, sometimes in between appointments. But always valuable. We listened, shared our ideas, and went home with at least as much inspiration as we arrived with.
Save the date!
For years, the Trade Fair Aalsmeer has been considered the must-attend networking and inspiration event for the floriculture industry.
This year, the fair will take place from November the 3rd till November the 5th, 2026.
Who is the Trade Fair Aalsmeer for?
Professionals from home and abroad who visit the fair for inspiration, collaboration and market intelligence:
- Professional buyers of flowers and plants: such as exporters,
wholesale, retailers, garden centers, florists, and designers - Growers
- Suppliers and service providers within the floriculture supply chain
- Press and media
- Networkers and innovators: anyone looking to be inspired and connected by the floriculture sector