Single Matricaria conquers everyone with her sunny yellow heart

Often the strength lies in simplicity! The single-flowered Tanacetum parthenium — also known as Matricaria — is a flower that immediately attracts attention with its natural charm. Her sparkling white petals and sunny heart are a feast for the eyes and a fresh addition to any bouquet.

17 March 2025

In short

This flower is in full interest because of its versatility and strong properties. For growers, florists and consumers, Tanacetum is an inspiring choice that fits perfectly with the growing demand for cut flowers with a natural look, which are also easy, fast and increasingly sustainable to grow.

Cameron Tanacetum

Evanthia offers a wide range of top-quality single-flowered Tanacetum varieties, a delivery guarantee you can rely on and professional support for growers. Together, we lay the foundation from seed to successful Tanacetum production.

 

Simplicity, naturalness and a touch of nostalgia

The single-flowered Tanacetum isn't just a flower — it symbolises everything modern consumers love: simplicity, naturalness and a touch of nostalgia. This flower is increasingly appearing in rustic field bouquets, romantic bridal arrangements and playful interior styling. It fits seamlessly into the “slow flower” movement, which focuses on sustainability, seasonality and local production. Whether it's a casual bouquet with a wild-flower look or an elegant floral arrangement with a vintage vibe — from sophisticated corsages to airy table pieces, Tanacetum is an excellent choice and offers endless possibilities.

 

 

 

The power of Tanacetum

As a grower, you naturally want a crop that is easy to grow and also provides impressive results. That's where our Tanacetum comes into the picture. With Evanthia's genetics, you can count on excellent germination and exceptional uniformity from seed to harvest. This means that this crop is perfectly tailored to the rhythm of professional cultivation. The short cultivation period and robust properties make it suitable for both starting growers and seasoned professionals. The varieties are ideal for year-round production in the greenhouse and offer reliable continuity.

 

But Tanacetum's success story also lies in market demand: florists and consumers love its fresh look, the impressive amount of flowers and its long shelf life, making it a fixed value at auction and in the vase. Add to that the simplicity of processing (for the excellent branch structure of our selections) and versatility for florists, and you have a flower that scores in every way.

Bekijk het Yucca assortiment

No items found.
Do you know someone who should read this?
Share this article

Contact

Learn more about Tanacetum van Evanthia

Get in touch with our product experts or sales leaders to continue talking about Tanacetum, share ideas and knowledge, and learn from each other.

Relevant articles

All news

Now available: Ruscus aculeatus seeds

January 18, 2026

Ruscus has a high decorative value, especially in autumn and winter. Female plants can form bright red berries, which makes the branches particularly suitable for seasonal and Christmas arrangements.
The plant is robust, easy to maintain and grows well under various conditions.
Ruscus aculeatus tolerates both sunny and shady locations and is hardy (up to around -20 °C), making it suitable for cultivation in the open field.

Read more

Now available: Andenium seeds

January 8, 2026

If you are interested or want to make a reservation in advance, please let us know.

For more information or requests about available/expected Adenium seeds, please contact our sales department — sales.tropical@evanthia.nl

Read more

Coloratus® hypoestes phyllostachya

January 6, 2026

Coloratus® is an exclusive selection that stands for uniformity, color strength and versatility. The series is available in White, Pink, Rose and Red, each with its own character, but perfectly coordinated. As a result, Hypoestes Coloratus® invites mix & match concepts, where different colors together form a playful but harmonious whole. The plant comes into its own both solo and in group presentations and fits effortlessly into a wide range of styles, from modern and minimalist to creative and colorful.

Read more
Alle nieuwsberichten