Single Matricaria conquers everyone with her sunny yellow heart
Often the strength lies in simplicity! The single-flowered Tanacetum parthenium — also known as Matricaria — is a flower that immediately attracts attention with its natural charm. Her sparkling white petals and sunny heart are a feast for the eyes and a fresh addition to any bouquet.

Evanthia offers a wide range of top-quality single-flowered Tanacetum varieties, a delivery guarantee you can rely on and professional support for growers. Together, we lay the foundation from seed to successful Tanacetum production.
Simplicity, naturalness and a touch of nostalgia
The single-flowered Tanacetum isn't just a flower — it symbolises everything modern consumers love: simplicity, naturalness and a touch of nostalgia. This flower is increasingly appearing in rustic field bouquets, romantic bridal arrangements and playful interior styling. It fits seamlessly into the “slow flower” movement, which focuses on sustainability, seasonality and local production. Whether it's a casual bouquet with a wild-flower look or an elegant floral arrangement with a vintage vibe — from sophisticated corsages to airy table pieces, Tanacetum is an excellent choice and offers endless possibilities.
The power of Tanacetum
As a grower, you naturally want a crop that is easy to grow and also provides impressive results. That's where our Tanacetum comes into the picture. With Evanthia's genetics, you can count on excellent germination and exceptional uniformity from seed to harvest. This means that this crop is perfectly tailored to the rhythm of professional cultivation. The short cultivation period and robust properties make it suitable for both starting growers and seasoned professionals. The varieties are ideal for year-round production in the greenhouse and offer reliable continuity.
But Tanacetum's success story also lies in market demand: florists and consumers love its fresh look, the impressive amount of flowers and its long shelf life, making it a fixed value at auction and in the vase. Add to that the simplicity of processing (for the excellent branch structure of our selections) and versatility for florists, and you have a flower that scores in every way.

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Smart gardening during dry periods: resilient plants for a future-proof garden
Inspiration from the Gardens of Appeltern
The Gardens of Appeltern demonstrate what a sustainable garden can look like. Here, ambiance, biodiversity, and smart water usage go hand in hand. Visitors discover how resilient plants keep a garden attractive, even during hot summers.
Drought-tolerant plants often possess characteristics that make them more resistant to heat and limited watering. These include deep roots, sturdy leaves, or an efficient way of storing water.
This offers several benefits:
· reduced water consumption
· less maintenance
· a healthy soil structure
· increased biodiversity
· a garden that is more resilient to climate change

FlowerTrials® 2026 is coming soon!
At FlowerTrials®2026, we proudly present our latest genetics, innovative varieties, and creative concepts for a future-proof assortment. Visitors will get an inspiring insight into our developments in ornamental horticulture and discover how we respond to trends, sustainability, and market opportunities.
We look forward to personally meeting customers, partners, and other professionals from the sector and exchanging ideas.
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