Single Matricaria conquers everyone with her sunny yellow heart
Often the strength lies in simplicity! The single-flowered Tanacetum parthenium — also known as Matricaria — is a flower that immediately attracts attention with its natural charm. Her sparkling white petals and sunny heart are a feast for the eyes and a fresh addition to any bouquet.
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Evanthia offers a wide range of top-quality single-flowered Tanacetum varieties, a delivery guarantee you can rely on and professional support for growers. Together, we lay the foundation from seed to successful Tanacetum production.
Simplicity, naturalness and a touch of nostalgia
The single-flowered Tanacetum isn't just a flower — it symbolises everything modern consumers love: simplicity, naturalness and a touch of nostalgia. This flower is increasingly appearing in rustic field bouquets, romantic bridal arrangements and playful interior styling. It fits seamlessly into the “slow flower” movement, which focuses on sustainability, seasonality and local production. Whether it's a casual bouquet with a wild-flower look or an elegant floral arrangement with a vintage vibe — from sophisticated corsages to airy table pieces, Tanacetum is an excellent choice and offers endless possibilities.
The power of Tanacetum
As a grower, you naturally want a crop that is easy to grow and also provides impressive results. That's where our Tanacetum comes into the picture. With Evanthia's genetics, you can count on excellent germination and exceptional uniformity from seed to harvest. This means that this crop is perfectly tailored to the rhythm of professional cultivation. The short cultivation period and robust properties make it suitable for both starting growers and seasoned professionals. The varieties are ideal for year-round production in the greenhouse and offer reliable continuity.
But Tanacetum's success story also lies in market demand: florists and consumers love its fresh look, the impressive amount of flowers and its long shelf life, making it a fixed value at auction and in the vase. Add to that the simplicity of processing (for the excellent branch structure of our selections) and versatility for florists, and you have a flower that scores in every way.
Save the date!
For years, the Trade Fair Aalsmeer has been considered the must-attend networking and inspiration event for the floriculture industry.
This year, the fair will take place from November the 3rd till November the 5th, 2026.
Who is the Trade Fair Aalsmeer for?
Professionals from home and abroad who visit the fair for inspiration, collaboration and market intelligence:
- Professional buyers of flowers and plants: such as exporters,
wholesale, retailers, garden centers, florists, and designers - Growers
- Suppliers and service providers within the floriculture supply chain
- Press and media
- Networkers and innovators: anyone looking to be inspired and connected by the floriculture sector
Drought-tolerant plants are becoming increasingly important for growers
Less water, same quality
In various production regions, pressure on available water resources is increasing. As a result, growers are actively seeking crops that use water more efficiently without compromising on quality, uniformity, and ornamental value.
"We observe that growers are increasingly requesting varieties that maintain stable performance under challenging conditions. This is not only due to regulations but also because their customers are more explicitly demanding it."
