Single Matricaria conquers everyone with her sunny yellow heart
Often the strength lies in simplicity! The single-flowered Tanacetum parthenium — also known as Matricaria — is a flower that immediately attracts attention with its natural charm. Her sparkling white petals and sunny heart are a feast for the eyes and a fresh addition to any bouquet.
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In het kort
This flower is in full interest because of its versatility and strong properties. For growers, florists and consumers, Tanacetum is an inspiring choice that fits perfectly with the growing demand for cut flowers with a natural look, which are also easy, fast and increasingly sustainable to grow.
Evanthia offers a wide range of top-quality single-flowered Tanacetum varieties, a delivery guarantee you can rely on and professional support for growers. Together, we lay the foundation from seed to successful Tanacetum production.
Simplicity, naturalness and a touch of nostalgia
The single-flowered Tanacetum isn't just a flower — it symbolises everything modern consumers love: simplicity, naturalness and a touch of nostalgia. This flower is increasingly appearing in rustic field bouquets, romantic bridal arrangements and playful interior styling. It fits seamlessly into the “slow flower” movement, which focuses on sustainability, seasonality and local production. Whether it's a casual bouquet with a wild-flower look or an elegant floral arrangement with a vintage vibe — from sophisticated corsages to airy table pieces, Tanacetum is an excellent choice and offers endless possibilities.
The power of Tanacetum
As a grower, you naturally want a crop that is easy to grow and also provides impressive results. That's where our Tanacetum comes into the picture. With Evanthia's genetics, you can count on excellent germination and exceptional uniformity from seed to harvest. This means that this crop is perfectly tailored to the rhythm of professional cultivation. The short cultivation period and robust properties make it suitable for both starting growers and seasoned professionals. The varieties are ideal for year-round production in the greenhouse and offer reliable continuity.
But Tanacetum's success story also lies in market demand: florists and consumers love its fresh look, the impressive amount of flowers and its long shelf life, making it a fixed value at auction and in the vase. Add to that the simplicity of processing (for the excellent branch structure of our selections) and versatility for florists, and you have a flower that scores in every way.
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IPM Essen 2026
Meet Evanthia at IPM Essen
Our team is happy to welcome you to the stand. A great opportunity to catch up, share knowledge and look ahead together. We'd love to tell you more about our vision on breeding, our latest developments and how we work together.
Practical information
· Date: January 27 to 30, 2026
· Location: Essen, Germany
· Booth Hall 1 — E46
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