Single Matricaria conquers everyone with her sunny yellow heart
Often the strength lies in simplicity! The single-flowered Tanacetum parthenium — also known as Matricaria — is a flower that immediately attracts attention with its natural charm. Her sparkling white petals and sunny heart are a feast for the eyes and a fresh addition to any bouquet.
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Evanthia offers a wide range of top-quality single-flowered Tanacetum varieties, a delivery guarantee you can rely on and professional support for growers. Together, we lay the foundation from seed to successful Tanacetum production.
Simplicity, naturalness and a touch of nostalgia
The single-flowered Tanacetum isn't just a flower — it symbolises everything modern consumers love: simplicity, naturalness and a touch of nostalgia. This flower is increasingly appearing in rustic field bouquets, romantic bridal arrangements and playful interior styling. It fits seamlessly into the “slow flower” movement, which focuses on sustainability, seasonality and local production. Whether it's a casual bouquet with a wild-flower look or an elegant floral arrangement with a vintage vibe — from sophisticated corsages to airy table pieces, Tanacetum is an excellent choice and offers endless possibilities.
The power of Tanacetum
As a grower, you naturally want a crop that is easy to grow and also provides impressive results. That's where our Tanacetum comes into the picture. With Evanthia's genetics, you can count on excellent germination and exceptional uniformity from seed to harvest. This means that this crop is perfectly tailored to the rhythm of professional cultivation. The short cultivation period and robust properties make it suitable for both starting growers and seasoned professionals. The varieties are ideal for year-round production in the greenhouse and offer reliable continuity.
But Tanacetum's success story also lies in market demand: florists and consumers love its fresh look, the impressive amount of flowers and its long shelf life, making it a fixed value at auction and in the vase. Add to that the simplicity of processing (for the excellent branch structure of our selections) and versatility for florists, and you have a flower that scores in every way.
Farmer Bailey and 60 cut flower growers visit Evanthia
A look behind the scenes
Of course, we couldn't let the group go home without giving them a look behind the scenes. Among other things, we visited a Celosia grower, where they saw the Celosia in full production. From cultivation and assortment to new varieties: there was plenty to see, discuss, and discover.
But that wasn't all. During the tour, the group was introduced to various seed cleaning techniques, which sparked plenty of conversation and new ideas.
We find this exchange particularly valuable. By sharing thoughts with growers about their experiences, challenges, and interests, we stay close to what is happening in the market. Conversely, we hope to provide our visitors with fresh inspiration for their own cultivation.
TFA 2026. It's a wrap!
Stop, look, and catch up
For us, a trade fair is much more than just setting up a beautiful stand. It is the moment when everything comes together. Products that you normally only see on a screen or in a catalog are suddenly right in front of you. That is why we brought a healthy dose of Evanthia to Aalsmeer. For three days, our assortment served as the starting point for new ideas, questions, and conversations.
We spoke with growers, customers, trading partners, and other familiar faces in the industry. We discussed new ideas, current market trends, and where the opportunities lie. Sometimes at length, sometimes in between appointments. But always valuable. We listened, shared our ideas, and went home with at least as much inspiration as we arrived with.
Save the date!
For years, the Trade Fair Aalsmeer has been considered the must-attend networking and inspiration event for the floriculture industry.
This year, the fair will take place from November the 3rd till November the 5th, 2026.
Who is the Trade Fair Aalsmeer for?
Professionals from home and abroad who visit the fair for inspiration, collaboration and market intelligence:
- Professional buyers of flowers and plants: such as exporters,
wholesale, retailers, garden centers, florists, and designers - Growers
- Suppliers and service providers within the floriculture supply chain
- Press and media
- Networkers and innovators: anyone looking to be inspired and connected by the floriculture sector